Our Approach

Whether it’s strategic thinking, ideation, disruption, transformation or just straight up systemic change, we work with clients by putting a lens on their business model. Our services are underpinned using our ‘Consciousness Engine’ model encompassing the principles of CONSCIOUSNESS, SYSTEMS THINKING and EVIDENCE BASED MANAGEMENT. By aligning circular economy challenges and opportunities, we believe it to be a template that forges a ‘do well and do good’ purpose within business, allowing client’s to win and prosper in an increasingly complex operating environment:

  • purpose, vision and values – your why!
  • distributed leadership and innovation that promotes superior decision making and responses – your how!
  • unprecedented results through constant adaptation and positive feedback – our win!
The Consciousness Organism


The Consciousness mechanism drives the engine. It comprises purpose, recognition, evaluation and understanding. Solutions are characterised by their commitment to both business and community that drives ongoing prosperity and sustainability.


Deploying Systems Thinking ensures the focus is on the ‘fish tank’ rather than the fish enabling an understanding of relationships and linkages in arriving at the solutions we deliver. This focus ensures internal teams forge new links that promotes knowledge sharing and decision making offering agility coupled with the capture of external stakeholder influencers and drivers that can impact organisational performance.


In a complex and ever-changing landscape, accountable solutions and decisions should be based on a combination of critical thinking and the best available Evidence. This principle incorporates data and information acquired by deploying the latest advancement in technology including AI and the IoT.

What is the ‘Circular Economy’ Opportunity?

It’s been described by the World Economic Forum as the $26 Billion opportunity for Australia by 2025. Looking beyond the current “take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.

New business models will emerge and those who adopt early will capture competitive advantages that others will find difficult to emulate. These include:

  • Sustainable supplies – resources are recyclable, biodegradable or can be repurposed.
  • Resource recovery – all materials can be utilised or deployed within the value chain; nothing drops out.
  • Extended product life – emphasis on maintenance, repair and overhaul. Repurposing also appears here.
  • Shared value – platforms that foster collaboration, sharing resources and products among users.
  • Product as a service – shifts the emphasis away from ‘buy and own’. Products offered for lease or pay-for-use.
source: www.ellenmacarthurfoundation.org/circular-economy/interactive-diagram